Martell House Brand Activation

This project focused on shaping Martell’s visual identity and atmosphere within upscale settings for experiential marketing purposes. I played a key role in defining and translating the brand’s identity into immersive 3D concepts that boosted visibility and attracted over 5,000 attendees. I created photorealistic visuals that secured stakeholder approval in record time and collaborated closely with creative and production teams to ensure a flawless build and on-site execution. The activation successfully elevated Martell’s premium positioning, driving a 30% increase in campaign engagement and demonstrating the power of strategic, experience-driven design.