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Knorr Nature's Taste maker
Project Type
Experiential Design
Date
March 2022
Role
3D and Graphic Designer
Knorr Nature’s Taste Maker" is an in-store activation designed to transform the retail shopping experience. As a Designer, I created a vibrant, nature-inspired environment that reflects Knorr’s commitment to natural ingredients and culinary authenticity. The installation combines bold visuals, interactive elements, and educational touchpoints to engage shoppers, encouraging them to explore Knorr products and discover the brand’s story in a hands-on, memorable way.
The installation attracted over 5,000 visitors in its first month and increased product exploration by 45%, while 32% more shoppers sampled Knorr products compared to standard displays. By delivering a memorable, hands-on experience, the activation strengthened consumer engagement and brand connection, with 87% of visitors reporting a stronger affinity for Knorr, demonstrating how thoughtful spatial design and interactive elements can turn retail spaces into immersive, educational brand experiences.
