Playback
Brand Identity design for brand that appeals to Gen Zs by crafting immersive digital experiences that hope to preserve nostalgic moments in the present.
Year
2024
Role
Creative Direction
Type of Work
Brand Identity
Motion Design
Art Direction
“The goal was to engage Gen Z through engaging storytelling that blends nostalgia with current technological advances captured in the brand identity. Striking a balance between past and future with the audience.”
The approach included combining historical elements with colours that resonated with the target audience while maintaining a brand voice that connected well with them. The logo and icons were inspired by origami art.
The core values of the brand are centred on recalling the past, Reviving past elements and Refining the storytelling in a way that interests modern audiences.
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