Citisquare
Brand Identity design for an e-commerce real estate company.
Year
2022
Role
Brand Designer
Type of Work
Brand Identity
Logo Design
CITISQUARE AFRICA is a real estate e-commerce platform that promotes a comfortable lifestyle and allows users to earn income passively. The redesigned identity sought to present the brand as a technological and real estate wealth advisor.
I led the creation of Citisquare’s visual identity, crafting a design that aligns with its mission of providing exceptional real estate opportunities and curated vacation packages. The logo is a thoughtful representation of the brand's purpose, featuring a convergence point that signifies its role as a central hub for transformative opportunities. The design subtly incorporates a "C," connecting to the brand name, while its architectural elements project trust, structure, and reliability.
The green-toned palette was carefully selected to evoke wisdom, growth, wealth, and well-being, aligning with Citisquare’s vision of empowering users to elevate their quality of life. The result is a cohesive identity that encapsulates the brand's purpose and ambition.
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