Breakshot
Concept digital solution for a gaming product aimed at limiting screen time for kids in the United Kingdom. This is a D&AD New Blood Awards 2024 submission.
Year
2024
Role
Creative Direction
Type of Work
Research
UX Design
3D Animation
Brand Identity Design
BreakShot is a visionary design solution tailored for gamers aged 12-15 who seek to strike a balance between screen time and real-world enjoyment. The BreakShot app offers a seamless platform where Fortnite gamers can effortlessly manage their gaming screentime sessions and engage in a unique physical target game designed exclusively for them.
The designs were inspired by Fortnite Battle Royale's Myths and Mortals based on insights into major screentime in the game. Patterns and motifs from Greek cultural elements were infused to create a sense of heritage and technology.
© 2024 unuane daniel portfolio